One of the fascinating things I see repeatedly brought up lately is Warner's "45 Day Release Window" with theaters. "This is the agreement." "This is already in place." "We will honor this." "I vow to keep the existing 45 day release window."
Um, would this be the 45 day release window that sees most Warner titles released just over 30 days after their theatrical release? Is the "window" give or take (but always take) 10+ days? Warner definitely keeps their movies in theaters for 30 days before releasing them digitally. In fact, it's generally 32 days or so. Take the theatrical release, add four weeks, then add four days to get from Friday to Tuesday. There's your "window."
Anyone remember when Warner tried to release Mickey 17 just over two weeks after its theatrical release, pulled it at the last minute, then delayed it two more weeks to get it to just over 30 days? Yeah, me neither. (Ironically, this was 17 days after the theatrical release, the same 17 day window Warner has allegedly been pursuing with theater owners.)
I mean, seriously, does not a single reporter look up a single title??? Superman, Warner's biggest headline-owning tent-pole summer-superhero extravaganza arrived on digital 35 days after its theatrical premiere. (This was actually longer than usual, as Warner held the digital release for Friday rather than Tuesday.)
Warner is obviously working with a 30 day window, and all of this is PR fluff to try to smooth the transition. There's no evidence that Warner is bound by a 45 day theatrical window contract today, nor that Netflix will be after the acquisition. But, let's just keep saying it like it's a thing.
Rest assured consumers... Netflix will keep Warner's 45 day theatrical window. You will still be able to buy discs. You will still be able to own movies. They won't remove catalog titles from digital stores or services. Everything is ok. Just relax. Shhh...
