Having no idea of what they are seeing could be a question. An user like me, if having not been told, he or she could be watching a content like Moana or Minecraft, then say they see a difference, which we now know are not caused by 4:4:4 4k cinema, but rather a content specific color issueThis reads to be a targeted quote to make a targeted point using me as a scapegoat. Which if so, I obviously don't appreciate.
I'm not sure what about my showing people and Youthman showing people these different formats blindly and asking what they see makes one constitute a valid test and the other dismissible as opinion. My family had no idea what they were seeing, what any difference should be, and no care about what the outcome might be to the question.
I've never oversold this in any of my posts or content nor to any customer. My home and demo systems are readily available for people to come by and see for themselves.
I find a difference as the large majority of owners posting here mention, and I'm totally happy with it regardless of the absolute magnitude. I embrace having a higher objective fidelity of content for home theater after all the time, effort, and expense I put into it.