Sure. For the Dolby Vision titles, we have to get new mezzanine files from the licensors, since Dolby Vision mastering is done at the studio level. Those mezzanine files then go through our typical process for 4K titles, although updated with new tools that know how to handle the new format. You may have seen
the video we posted that talks a bit about that process. That video was posted before the Dolby Vision announcement, but what's described is essentially the same.
In some cases (
The Bourne Identity being an example), we have also gotten SDR assets to fill availability gaps where before we had 4K HDR10 but not 4K SDR.
The pace of the process is determined by a number of factors, but the two main ones are the processing time on the transcode hosts, and then the human review process. Release of updated Dolby Vision versions is being done in parallel with processing of new-release movies, so that's another factor affecting schedule.
Finally, regarding priority, I believe it is pretty much as I described -- we have to look at the set of movies available with Dolby Vision assets, and then we choose based largely on popularity. In the case of
Lord of the Rings for example, I know that one version of the trilogy was done quite a few weeks before the other version (I forget which was which, though).