I know that it did well in the box office. But $45 for a pre-order for Barbie? It’s getting ridiculous considering that other outlets are charging $29. I think a $5 upcharge for K is reasonable even though I think $35 would still be too expensive. But $35 is still aligned with how much the physical 4K will probably sell for in week 1 release. It is trending $29-34 for 4K and drops to about $15-20 after 6 months. And down to $10-15 after over a year. This price point of $45 is crazy for any movie.