- Joined
- Nov 27, 2023
- Messages
- 2,296
<record scratch> <freeze frame> Yep, that's me. I bet you're wondering how we got here?For whatever reason, the horror genre is just not popular on our platform. There are certainly some enthusiastic devotees, and we hate to disappoint anyone, but to be a successful offering, we have to be data-driven.
You know, I make a post like this every year. And, I've written this post multiple times over. At one point it was three parts with a story, data, and ask. I imagined next year would be a novella. But, this doesn't need to be that complicated. The fact is, K's position on horror is a combination of bad priorities and not following the data.
I admit, Horror has challenges. The audience is limited and viewing is often seasonal and rarely demo-worthy. While a hot title like Obsession can skyrocket up the charts, at best catalog horror is going to sell in the middle of the pack (alongside titles like Citizen Kane, A Clockwork Orange, and Westside Story).
Look at the bottom of any filtered list in the K Store sorted by popularity. Undoubtedly you'll see horror but undoubtedly you won't recognize any of it. In fact, that's the real story here, and it's not specific to horror: K prioritizes direct-to-video new 4K releases over 4K catalog upgrades.
We don't have A Nightmare on Elm Street, Rosemary's Baby, The Omen, Hellraiser, or Jacob's Ladder in 4K. But we do have The Home, House on Eden, Vicious, Coyotes, and Dark Harvest. And, K will point to poor sales of the latter to justify not getting the former.
Last year K released a long overdue 4K Dolby Vision upgrade of John Carpenter's Halloween (1978). I sent up the flares and called on everyone wanting more catalog 4K upgrades to buy it and make their voices heard. How'd it do? At the moment, Halloween is currently:
Top 25% Most Popular ALL Movies (Page 27 of 107)
Top 60% Most Popular ALL 4K Movies (Page 15 of 24)
Top 20% Most Popular Horror Movies (Page 2 of 11)
Top 40% Most Popular Horror 4K Movies (Page 2 of 4)
Here's the facts: The K Store's catalog horror offerings are absolute trash. And, "they don't sell" doesn't cut it when we can see what you're selling. Of course no one is buying old direct-to-DVD titles, and carrying movies only in SD doesn't count in 2026. Frankly, it's embarrassing.
As always, my ask is modest: Follow the studios. They are finding sales releasing catalog 4K upgrades of classic horror films at premium prices in the Halloween season. Although 2025 was a monster year (pun fully intended), most years we're talking about half a dozen titles at best. Meanwhile, K continues to get low-quality direct-to-video horror titles that sell poorly while either sitting out 4K catalog upgrades or handicapping them on release (The Exorcist, Wicker Man). The K Store deserves better, and so do K owners.
