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22$ rent vs 30$ buy - is this new?

Sonus

Well-known member
Hi,
Is this a bug? why the rent is so high for this title when you can by it for 30$?

Screen Shot 2022-04-08 at 12.02.12 PM.png
 
Drives sales over rentals for sure. No way I’m renting if I’m only saving a few bucks. I’ll risk the sale.
 
I'd probably rent more digitally if I had the option to upgrade it to a buy it after I watched it and decided if I liked it or not.
 
I noticed the same issue with this title, and we've since corrected it. Most of the time, when a studio opts to do a "premium" release of a movie, they either do a premium EST (for purchase) or a premium VOD (for rental), but not both. In this case, the studio actually had both options. In the event that that happens, we prefer to only offer one option, exactly because the prices are usually pretty close together, and so it makes sense to just offer the EST price.

There was a late data change for this title, so we briefly missed the fact that we were showing both VOD and EST pricing.
 
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