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Strato K - latest backlog status & shipping info

robv14 said:
Just ordered mine yesterday.I hope i get before my birthday next month on the 5th...
Click to expand...
I ordered mine on July 10.. Nothing yet. Very frustrating. I am happy for Kaleidescape that they have such a great product that is in demand. However, at the same time, shame on them for not being able to handle it. New orders today, will be lucky to get theirs by Christmas.
 
Kaleidescape is starting to experience lost conversion from impulse and enthusiasm decay.

Kaleidescape is selling a luxury discretionary product. That's exactly the kind of purchase where emotion matters. Somebody sees a demo, reads about Cinematic, gets excited about having the best source in their theater and thinks, "I want one." That's a very valuable moment for Kaleidescape.
If the answer is: "Great! Give us $4,000 and you'll get it in a few months.", they've introduced a cooling-off period into a purchase that benefits enormously from excitement.
Many of us are spontaneous buyers. Stores know this. Look at their doorbusters. They know that if they don't capture the sale at that very moment. A customer is less likely to come back and buy later. Things happen. Life happens. If someone buys now and gets it now. Kscape made the sale. But, if someone sees that it will be months to get their product, maybe they decide to wait. Then, they see the new Apple TV finally come out. Maybe, they have a termite infestation or an illness? Maybe, they decide that their 4k blu ray player is fine. Now the sale is gone. The customer's attention simply moved elsewhere. Eventually the $4,000 they were ready to spend doesn't feel nearly as compelling.

There's another group they probably lose entirely: the person who won't place a backorder at all. That's invisible demand. They see "backordered," decide they'll revisit it later, close the browser—and some percentage never return.

The demand is fantastic news for them. The inability to fulfill that demand isn't.

Selling everything you can manufacture sounds wonderful, but it doesn't mean you're maximizing revenue. If you could sell 10,000 units and can manufacture only 6,000, "we sold all 6,000!" doesn't capture the 4,000 sales you couldn't fulfill.

And there's an additional problem with a luxury product: the customer experience begins when the customer decides to buy, NOT when the box arrives. A two-month wait can diminish what should be a very exciting purchase. I hope the Kscape people read this.
 
I guess I was lucky I ordered pretty quickly after the K was announced. I see the dealer invoice is dated 6/18/26. Got to me in a week to week and a half or so. Adds time because of having to ship to dealer first.
 
swhmetta said:
Kaleidescape is starting to experience lost conversion from impulse and enthusiasm decay.

Kaleidescape is selling a luxury discretionary product. That's exactly the kind of purchase where emotion matters. Somebody sees a demo, reads about Cinematic, gets excited about having the best source in their theater and thinks, "I want one." That's a very valuable moment for Kaleidescape.
If the answer is: "Great! Give us $4,000 and you'll get it in a few months.", they've introduced a cooling-off period into a purchase that benefits enormously from excitement.
Many of us are spontaneous buyers. Stores know this. Look at their doorbusters. They know that if they don't capture the sale at that very moment. A customer is less likely to come back and buy later. Things happen. Life happens. If someone buys now and gets it now. Kscape made the sale. But, if someone sees that it will be months to get their product, maybe they decide to wait. Then, they see the new Apple TV finally come out. Maybe, they have a termite infestation or an illness? Maybe, they decide that their 4k blu ray player is fine. Now the sale is gone. The customer's attention simply moved elsewhere. Eventually the $4,000 they were ready to spend doesn't feel nearly as compelling.

There's another group they probably lose entirely: the person who won't place a backorder at all. That's invisible demand. They see "backordered," decide they'll revisit it later, close the browser—and some percentage never return.

The demand is fantastic news for them. The inability to fulfill that demand isn't.

Selling everything you can manufacture sounds wonderful, but it doesn't mean you're maximizing revenue. If you could sell 10,000 units and can manufacture only 6,000, "we sold all 6,000!" doesn't capture the 4,000 sales you couldn't fulfill.

And there's an additional problem with a luxury product: the customer experience begins when the customer decides to buy, NOT when the box arrives. A two-month wait can diminish what should be a very exciting purchase. I hope the Kscape people read this.
Click to expand...
Seems more like a cathartic opinion than helpful recommendation.

I am sure they wish they ordered more—in hindsight.
 
Golfx said:
Seems more like a cathartic opinion than helpful recommendation.

I am sure they wish they ordered more—in hindsight.
Click to expand...
I'm not criticizing them for failing to predict demand perfectly. Again, I am happy they are having success. We want them to have success. Investing in hardware and movies, is something we want to stick around. I'm saying that the longer the wait becomes, the more prospective discretionary buyers they'll inevitably lose. Those are two different things.
 
swhmetta said:
And there's an additional problem with a luxury product: the customer experience begins when the customer decides to buy, NOT when the box arrives. A two-month wait can diminish what should be a very exciting purchase. I hope the Kscape people read this.
Click to expand...
On the other hand, creating scarcity is a very common tool used in luxury marketing and sales. ;)
Interesting enough, the same happened just recently with the new Trinnov AltitudeCI. They have seriously underestimated the demand.
 
DieZwei said:
On the other hand, creating scarcity is a very common tool used in luxury marketing and sales. ;)
Interesting enough, the same happened just recently with the new Trinnov AltitudeCI. They have seriously underestimated the demand.
Click to expand...
The high-end watch makers have been doing this for years now. Artificial scarcity can drive prices and demand.
 
RAGJr said:
The high-end watch makers have been doing this for years now. Artificial scarcity can drive prices and demand.
Click to expand...
However, I´m not sure this works for consumer A/V equipment (K is more on the expensive side of things, but after all, still consumer stuff). ;)
 
I don’t think K-scape is playing any games. I think they’ve been genuinely surprised by the demand for the K. Their last couple of new players weren’t very exciting IMO, but the K delivered something that struck a chord and people are jumping on it.
 
Imakeller said:
I don’t think K-scape is playing any games. I think they’ve been genuinely surprised by the demand for the K. Their last couple of new players weren’t very exciting IMO, but the K delivered something that struck a chord and people are jumping on it.
Click to expand...
Completely agree. Hence the ;) in my comment(s) and the analogy to Trinnov. Same happened there.
 
Yup, absolutely NOT playing games. They build and ship as soon as possible after QC and testing, that, and demand, are currently the only reason for the delays.

Underestimating the initial release? In building products, you can only be wrong in one direction, and that's when you build too many.

Jim
 
I ordered July 9 but no complaints here though, the wait is what it is. The dealer update today was an eye opener though, quote ...

"The orders placed in early July like yours are experiencing a 3-5 week backorder. With that said orders placed 7/3/26 have shipped this week so it should be shipping soon. Orders placed now are 4-5 month backorder!"
 
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