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Is relocation of video equipment an option for you? Just looking for a shoulder to cry on here.
The key is that they're not pushing 10 Gbps over Ethernet. They're pushing it over an 8-wire cable of a type that also gets used for Ethernet. They have the advantage of not having to support equal bandwidth in both directions (since the enormous majority of the data is flowing from the source to the display), and they can choose different modulation schemes and so on.
Try running a business around itHonestly, for all the "niceness" of a single-cable solution, HDMI is kind of a consumer nightmare.
If I ever tear down this house and rebuild it, I'm clearly going to have to run 10 runs of ethernet to every socket to "future proof" it. (And even that probably won't be sufficient!)