It is run by a group of enthusiastic Kaleidescape owners and dealers purely as a service to this community.
... but we strongly encourage you to register for a full account. There is no cost to register for a full account.
I would be surprised if K started renting movies via the K system. I expect download to own and keep on the server will be the initial offering, but there is a huge range of options for the future.
One other thought (and I'm by no means an expert on this), but let's say that just 20 K* users are simulteanously downloading Blu-Ray's and the average download speed is 25mbs, will K* really have the ability to upload at 500mbs? I would think that they would need to heavily invest in the infrastrure to do that, and then pass that cost along in the price of the downlad.
Since the bandwidth limits are likely going to be an issue for many in the near future, will K* offer an option to let you buy a hard drive with the blu-ray titles already loaded onto it? My guess is that in most cases, the time to mail a 3TB hard drive is likely faster than download 3TB of data.
Additionally, if you have a 250GB monthly cap, then the mailed harddrive is really the only option.
Thats a pretty good point you have there. I think even if the DLs take a little time, you set them up, go to sleep, and they are there in the morning. Its faster than ordering the disc from Amazon, and no vault is nice. Its slower than Apple TV but, it will be higher quality.
I've got it on *pretty good* authority that they are ripping up streets and running all new fiber lines directly to Kaleidescape to accommodate the massive bandwidth. Not sure what the "choke point" will be, but they are definitely investing in the infrastructure...