It is run by a group of enthusiastic Kaleidescape owners and dealers purely as a service to this community.
... but we strongly encourage you to register for a full account. There is no cost to register for a full account.
10.8...
I should have mentioned -- we also made some improvements to the onscreen movie store on Strato. There's been some reorganization on the store details sheets to more cleanly present things like the Rotten Tomatoes scores and Common Sense Media ratings, the included video qualities, and the audio formats (including graphical icons for Dolby Atmos and DTS:X, as in the mobile app). Those improvements carry over to the covers view in the store, as well, with more information displayed on the slide-out next to the highlighted cover.
I would really prefer to not see Rotten Tomatoes or Common Sense Media stuff when viewing my collection. In the store, sure. But when I'm viewing my collection I prefer the clean interface.