I understand the value proposition that K offers is the best in video and audio quality and that may surpass what is on a 4k UHD Blu-ray Disc due to file size restrictions of the disc. This does not mean that K should stop there. What I would like to see is for K to serve us the full file but then compress it on our Terra servers so they can store more. When the movie is called up to play, the player can run a routine to uncompress the file to it's pristine original quality. I believe the technology already exists, it's just a matter of K implementing it. What a big win this would be for customers.